Create a new flavor and if you're one of two finalists, you can win $50,000. If your flavor wins, you can win $1,000,000 or 1% of net sales of that flavor!
Daily Prizes (1,580): $50.00 (awarded in the form of a check) and one coupon good for one free 10 oz. or 10.5 oz. bag of LAY'S Potato Chips (ARV: $4.29).
Daily Entry. Expires October 06, 2012. U.S. Only.